Hi, I am Petra Soto
Instructional Designer 

My Story

My journey into instructional design began with a deep passion for education and a desire to make learning more engaging, meaningful, and accessible. As a high school teacher with nearly five years of experience in business, entrepreneurship, marketing, accounting, and digital information technology, I saw firsthand how challenging it can be for students to connect classroom concepts to real‑world applications. I knew there had to be a better way to bridge that gap.

This realization led me to pursue a Master’s degree in Instructional Design, where I immersed myself in learning theories, design frameworks, and innovative technologies that could transform traditional education. I quickly discovered the power of well‑crafted instructional materials and multimedia‑rich learning experiences — and I fell in love with the process of designing learning that truly resonates with people.

What began as a mission to create more engaging lessons for my own students soon grew into something much bigger. I founded Petra’s Creative AI & E‑Learning to revolutionize education through learner‑centered, visually compelling, and technology‑driven solutions. My purpose has always been to make learning not just a requirement, but an experience — one that inspires, empowers, and supports real‑world growth.

Today, I blend creativity with the latest technological tools, including Adobe Captivate, Adobe Premiere Pro, ScreenFlow, Adobe Audition, and AI‑powered design platforms, to develop dynamic and effective learning materials. Whether I’m designing a complex eLearning module or a simple training program, I approach every project with dedication, curiosity, and a commitment to excellence.

I’m proud to support a diverse range of clients — from educators to corporate trainers — helping them bring their learning visions to life. My journey as an instructional designer is about more than creating content; it’s about making a meaningful impact on how people learn, grow, and succeed. It’s about pushing the boundaries of what’s possible in education and contributing to a brighter, more innovative future for learners everywhere.